The 1970s brought a vibrant revival to the aging neighborhood when it was adopted by the gay community who quickly began buying up residences and businesses. By 1940 a group of female shopkeepers, who had formed the Hillcrest Women’s Association, erected the iconic “Hillcrest” lighted sign in the heart of the neighborhood at University Avenue and 5 th Avenue that, though replaced with a newer version in 1984, remains today. It was destined to be a progressive neighborhood from its very roots. George Hill, a railroad tycoon, purchased the land for development in 1907 and by the 1920s and 30s the namesake neighborhood of Hillcrest was Downtown San Diego’s first bustling suburban shopping area. In its earliest days, the land where Hillcrest now sits was home to Kumeyaay Indians, and later came under the control of the Missions during Spanish colonization. A casual stroll down University Avenue in this captivating neighborhood reveals stylish boutiques, trendy vintage clothing stores, unique ethnic and themed restaurants, chic wine bars, and a vibrant nightlife. You can think of Hillcrest in comparison to its surrounding urban neighborhoods as their slightly cooler cousin. It’s an urban neighborhood that oozes character, with an inclusive multi-ethnic and gay-friendly vibe. This eclectic neighborhood is the colorful epicenter of culture and diversity. Hillcrest has been dubbed the Greenwich Village of San Diego.
